6 things you need to do before launching an Online Store

Opening an online store can be overwhelming as it includes many tasks and things to take into consideration such as is your website good enough? The products you are offering have demand in market or not? Are your products good enough? When you are all clear with the above questions and all set to launch your site there are several things you need to know and do before launching your site so that you can all set to getting an edge over your competition.
 

Let’s have a look at the following things that you should do as suggested by experts providing SEO services in Orlando.

Have Site Monitoring in Place
 

It is really important to determine how you are going to determine how much traffic and conversions your site is actually having. For that, you need to have some means to track and monitor the traffic and conversions at your site. Google Analytic tool will provide you the best way to do this. You can get great insights about the traffic coming to your site. You should be able to know how your site is performing across the key metric so that you can take the necessary steps and can make improvements.

Get set up n social media 

Social media provides a great opportunity to reach to a broad group of your target audience. If you want that more and more people should know about your online store and should reach to you, then you need to have a strong online presence. These days social media has become the most important place for people to get to know about the products and brands, therefore you need to make compelling profiles so that people will want to know more about your business. Make sure you create the social media profiles with the same username and optimize your cover and profile photos.

Develop a Backup Plan
 

Though it is important for every site to have a backup but it is really important for the ecommerce site to have the backup on the regular basis. It is crucial to backup your site and database on the regular basis so that you do not have to face any problem in the case of technological disasters.

Establish your shipping options
 

It is possible that a customer can discard its cart and leave your site without completing the purchasing task if you will set your shipping cost too high. It can actually make or break your business. Make sure you offer the flat rate shipping so that the consumers can make conversions at your site. Plan the shipping costs taking the things into consideration and ensure that it is not too high that you customers can leave the site.

Check and double check your site
 

Before the site goes live, it might be the last chance to check your site. So make sure you check and double check the smallest detail and element of your online store so that you can ensure everything is accurate and everything on your website is working appropriately. They definitely do not want to provide a site with any technical issues or bugs in it. Make sure that all the links at your site works, you have informative product pages, contact information and social media information in easily available to your customers, proof ready all the copy of your site so that you can know all the information is accurate and up to date at your site.

Plan the announcement
 

This is really important to consider how you are going to launch your website so that you can attract the as many attention of people as possible. You need to have a robust plan as such as offering site-wide discounts or hold the contest of some sort to engage the audience. Post frequently on your social media profiles to build a community and followers. Make sure you adopt a diversified approach to make your presence online so that more and more people can know about your online store.
 

For more help and guidance, contact the best Phoenix SEO company

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What to expect from your SEO company?

Starting a business is not an easy task. You have to take care of many aspects. Though you offer useful and valuable products, but you are not seeing that much growth and traffic coming to your site. So because of increased competition in the online world, you decided to invest in the digital marketing techniques to get more traffic and get an edge over your competitors. SEO is one of the most effective digital marketing technique that allows you to gain greater visibility online and generates more targeted traffic to your site. But learning seo and doing it takes a lot of time, so it better to hire an seo marketer or an outside seo company so that all your seo and online marketing tasks can be handled by the seo company and you can see the other important aspects of your business. 

Make sure you choose a reliable and good seo company that you can work with. Once you have selected an agency and the service contract is also signed, experts from seo company Nashville suggests the following you should expect from your seo company.

Every seo company differs in the way they approach your business situation, so it's crucial to know what they are doing to improve the results for your business. 

Positive seo results take some time of approximately 4 to 12 months to see any improvement in your website ranking or traffic in search engine results. However, if you see the significant seo results within 3 months then make sure you know the reason behind. If it is because competition in less or are there any questionable seo practices are followed by the company which will only serve you temporary benefits and will not help in long run. When you are not getting any results even after a year you must check what the seo company actually doing. 

Here are some things that you should expect from the hired seo company in order to be sure that you are on the right track.

An introductory meeting

You should have an initial meeting either in person or through video calling or conference call where the company will introduce you to your account manager and the entire team who are going to handle your site's seo. They should ask you some additional questions about your business, marketing, and seo goals so that they plan the process and can state the quote. They will clarify you what you can expect from them and be sure they know what you expect from them. Make sure you come up with a list of questions and concerns you need to ask the team and ensure that you get all the answers to your problems.

Initial website seo audit

A good seo company will conduct the initial seo audit for your website. They also might need some limited access to your Google Analytics account so that they can gain insight to your website seo and can diagnose the problems to improve the seo of your site. After the completion of the audit, someone from the team who is directly managing your account will share the results of the audit with you. The team member will discuss the observations, provide you suggestions and explain the concrete next step that you need to take to improve the results. As the per the contract with the company, you will either receive a report and account managers notes explaining step by step how you need to implement the changes or they will do it by themselves if they have access to your website. The initial audit also serves the timeline for the work they will do in the future.

Regular communications and check-ins

A good reliable seo agency should be available to answer all your questions and should provide regular reports to let you know how the things are actually going on. A good seo company will be transparent about their strategies and activities and keep you always informed about any changes and fix any issues that come up.

Working with Salt Lake City seo companies will allow you to achieve better rankings and drive more targeted traffic to your site. 

More info : 10seos

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Q & A: Top Questions that Comes in Mind Before You Begin Developing and Marketing Your Mobile App?

Planning to develop a mobile app for your business first time? Great! But have you ever thought about the following questions:

Does creating a new app is worth developing?

Do it really make any sense to get a app or website is fine?

How will you make people aware about your mobile app?

There are the general question that will come across your mind while creating a mobile app for your business. Here are few of the best questions that top Mobile Marketing Companies ask before developing their mobile app. Let's have a look on them:

Question #1. Which development idea should I pursue among multiple available ideas?

Solution #1. Many of the successful business owner start implementing their idea after evaluating wide variety of ideas carefully. Therefore, never restrict yourself for a single idea only.

It is like stitching multiple dresses for customers, you never know which dress they will like the most. So, give you app sufficient amount of time for about four to six months and if you feel your customers aren't growing, switch to another idea.

Question #2. Where Should I start implementing my app idea?

Solution #2. Begin by writing your idea on a paper so that you can get a precise view. Search for the best tools which is available on the In, after that develop an in-depth, wireframe to test every screen. Once you get clear about the requirement of your app, search for the perfect designing and development company that can do it for your effectively.

Question #3. Does a mobile app really makes sense or is it ok with the website?

Solution #3. In iOS and Android app store, there are already millions of apps available and you are planning to compete with all of them and achieving the higher position. Website is different while mobile app gives a different experience. Don't mix the two because what mobile app can provide, a desktop website can never offer.

Question #4. Should you build your app yourself or outsource a developer to create one?

Solution #4. There are so many projects you can seen that have been created by outsourcing an agency and has achieve success efficiently.

If you are developing the first product, make sure to keep the cost of your project low and select that outsource provider which truly understand the need of your company and suits you the best way.

Question #5. How can you submit the mobile app to App Store?

Solution #5. You simply need to create an account for developer with Apple or Google and register your website with the annual subscription charge 99$ and 25$ respectively, for Apple and Google.

Question #6. How can you market your app?

Solution #6. The best way to market your mobile app is to implement the same process as many other businesses do, i.e. is to take the support of third party. Use the approach of getting reviews from tech bloggers or press releases so that you can start with traction for your mobile app.

Monitor what kind of reviews you are getting from your target audience and work harder to solve those issues and convert them into positive ones, if you found any negative review.

These few are the best Mobile App Marketing tips. Hope these questions will help you to build and market your mobile app in an efficient way. If you have any problem or experience to share, post them in the comment box below!

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It Takes Much More Than Just Heart, Passion and Talent To Succeed in Opening a Successful Restaurant!

Food is something which is must for living. In fact, it span each and every culture from every region of the world. Every living appreciate a great meal in one way or other. Preparing a good food takes time and has been taught in almost every culture. And getting great reaction is nothing but a sense of inspiration.

When I saw my family and friends around the dining table, waiting for me to reveal what I have prepared for them, is an inspiration and sense of motivation actually! It all started from “wow! It’s delicious” to “Nobody cooks it that way like you do!” to make it happen. And then I had finally came to decide that I am going to start my own Restaurant!

As an owner of a big restaurant now, I have came to know that starting a business is never an easy take and it need few more things than I supposed to. And the best thing that I have come across is the perfect plan and strategies in mind to start over. There are so many core things that you need to focus upon to start a restaurant successfully. Of course, apart from passion!

Many people says they are opening a restaurant to earn more money. Let me tell you, if this is your main aim then certainly you are going to fail. Unless it is your passion or talent, don't start it. However, you need a lot more than just the heart and talent to open a successful restaurant of your own.

Requirement No #1. Perfect menu that appeal your customers

Having a great health has always put up as the first thing in my list. In fact, it is the only concern which is increasing tremendously day by day. From the past few years, cooking great food has become my first love and not just the delicious food but also the healthy food. This means I focused not only on creating a colorful plates but high-quality meal as well.

While I was creating a menu for my own restaurant, I began to talk a lot about it with everyone, every time. The thing that comes as the most challenging part is, whenever I get an advice from someone, I have always get a personal preference over it.

As the owner of a restaurant and before applying any of the best Restaurant SEO tactics, I decide to keep the menu in a way which appeals more to my target audience.

However, I have noticed that it is completely justified to have a huge menu which allows my guests to choose from a wide range of choices. More often, I have discovered that people usually order those dishes to which they are already familiar with and wants to get them on the first page of the menu!

Requirement No #2. A great staff of course!

The people you are hiring as a team of your restaurant are as much essential as the food out there. Poorly trained chefs or rude waiters or even the absent minded people working in your restaurant will do nothing but could make the experience of your target audience to go from poor to worst.

In fact, the most common problem that most of new restaurants or hotel owners are facing is to find the great talent for their business. They have also stated clearly that it is relatively easy to hire a staff for their restaurant but it is one of the most challenging task to hire a good staff for your business.

Providing proper training to your staff is incredibly essential. Sometime you may find an employe who know how to do a job but doesn't know how to do a job that works out the best for you.

Requirement No #3. Pick appealing decoration comfortable furniture for your guests

I don't know whether you will find it relevant or not but personally, I don't prefer to go in such a restaurant which makes delicious food but provides unpleasant to sit.

If you are planning to open your hotel or restaurant where people can bring their friends for party or business meeting or on their special occasion, before carrying out the best Hotel SEO strategies, make sure to offer them a great furniture and a pleasant environment to sit.

Make the decoration and furniture appealing and let your guests do the marketing for you.

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Check Out The Modern Strategies For Link Acquisition That Will Actually Work

Acquiring backlinks have always been and will remain the most essential part of Search Engine Optimization strategies. Google always uses links to determine the quality, popularity and where to the rank of the content. Its being a long time since Google is using the same strategies. However, the studies suggests that not all the backlinks hold the equal value.

Quality of the links are more important

Modern day SEO suggests to acquire the backlink only with those soye which have higher URL ratings. And when you pick such a website for building links, never forget to view the DA, rating and many other strategies that you usually follows to rank the sites for link acquisition on your websites.

Google uses backlinks to determine the popularity of the site

Backlinks are quite and easy and simple concept. Google uses backlinks to determine how popular a website is. Few years ago, when the Internet was launched, if you are using any information or data from the website then you will have to necessarily source that specific information. And from those days, Google has never changes its factor to provide the ranking because this is an easy way to determine the quality as well as popularity of the site.

But the thing is most of the SEOs and digital marketers don't implement the proper tactics to get the high-quality links on their website.

Acquiring many links together won't work for your site

When anyone gets into the industry, what they learn is to get more and more SEO strategies for their site. There they learn about various best Link Building Software. However, many SEO experts and Marketers believed a simple formula of acquiring links on their website, that is:

Perfect Content + Value + Outreach = Links

Though, perfect content and outreach can be achieved a bit easily but what is most challenging is the value part. While creating a content, make sure to ask yourself that why should you post infographic? Will this strategies make your blog more appealing to the users? Will it provide value to your readers?

Editorial content or Guest Blogging

Guest Blogging or often called as editorial content, is undoubtedly longest but still, the best way to acquire high quality link for your website. In guest blogging, you have to write the content for some other publications and that publication will post your blogs, thoughts and views in front the audience and share them on the social media platforms. Best Content Distribution strategies not only helps you build your brand popular but also allows you to acquire the high quality backlinks on your site.

In addition with this, what else you can do is to ask your audience to provide the feedback. If people are giving positive feedback for your post, you can consider to write the similar content and if they are providing negative feedback, make the best practice to turn those negative comments into the positive one.

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How Content Marketing Strategies Could Help The New Mobile App?

Are you planning to have a new mobile app that you think will win the world of competition?

Better you being aware of the fact that you need to put incredible efforts to allow people notice your mobile app when it compete with millions of other apps out there. The competition is so tough in the marketplace that you really need to think hard for implementing the top Mobile App Marketing strategies to make your mobile app a successful one. The best thing is, if you are able to grab the attention of your users through great reviews or various medias, then you are not far away from achieving success.

According to the recent research, an average user reject almost every fourth app after using it for the first time. In fact the cost of reaching loyal customer is about 4$. Therefore, it is beneficial for a mobile app to generate a great content marketing strategies, by remembering the following points:

The key to success is your target audience

Identify the right audience by providing them appropriate content through surveys and researches. Choose the content that suits your articles and blogs and allows you to search the right audience along with the relevance of your app. In fact, this will help you to get a clear insight about how can you get spme useful information for defining your target audience.

You will have to generate a persona to work the relevant content to get the maximum engagement with users. While doing research for your target audience, make sure to jot down the points that you feel are causing problems and needed to be solved in a specific manner. In addition with this, search about the main points regarding the learning or interest and most importantly, how does your app could solve any problem for your audience.

App Store Optimization

The title, description of your app influence a lot to your target audience, especially if it includes the keyword, so that users can notice your content in a search result. Therefore, it is essential to optimize your efforts. Check out t the top apps in a Play store and notice how they have manage to write the content to remain on the top. See what kind of keywords they have used in their content. Whether they have target the long-tail keywords or the exact-match keywords. This will help you to achieve the top ranking by making your target audience to notice your app effectively.

While launching your mobile app, don't forget to generate a buzz

When you are about to launch the mobile app of your business, make sure you create a buzz on various channels, such as social media, or blogs or on your website so that your target audience can become aware about your launch. When people will know more about your launch, more are the chances that you will get the right kind of exposure and results into high organic downloads.

Moreover, strategically generate the top Content Distribution strategies, add more elements on your app that can be shared easily by your users to ensure the success of your mobile app.

Locate the community as well as community forums

If your mobile app is aimed to provide the local services, make sure to locate the local forums that are related to your niche. Mark those topics that has been discussed the most to pay more attention. For example, if you are focusing on the educational content, you can also think of making a separate segment for parenting forums.

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How to Ensure A Perfect Elevator Pitch?

No matter if you are going to attend a business meeting or conference, hanging out with your friends or being with someone who can help you to take your business to the next higher level. No matter where you are, you will definitely have to face this question: “What is your work profile?” or “What does your company offer?”

This is the perfect time where you can make people feel eager to know about your company. Not to sell the products or services of your business but to make them familiar with your company. The “elevator pitch” was created to handle these kinds of situation.

Basically, an elevator pitch is the interaction that takes place which let the second party know what your business works and what are the speciality of your company.

Practically, you won't get more than one minute to leave a positive impact with whom you interact. Make sure to get a great impression.

See how you can develop a perfect pitch:

Tip #1. Make them care

Undoubtedly, many people will love what you do and be kind but many times you need to let them know about what you and your company can actually do for them. To get the best of it, make sure to introduce your business well and leave them with a problem to get stuck in their mind. After that offer them a perfect solution for that problem that your business can offer to them. Make them confused and stuck in a problem and them offer a perfect solution, i.e, your company.

Tip #2. Make it easy for them to join

Never be scared to mention all those well-known brand for which you have worked earlier or even the competitors of that person who is asking you. These kind of references makes people think that you are growing and have credibility. Because showing people about those customers which possess high profiles show a sense of adhesion.

Tip #3. Vacate them to know more

Elevator pitches are meant to be short and therefore, it is beneficial to not pack all the the things in a one go. Just tell them about few necessary things but do not utter all the confidential details to them. Let them know about the area of your expertize and provide them a general overview of your services. Follow the same pattern as what Press Release Distribution follows. The secret for achieving the success should not be disclosed. What all they will notice about you is how confident you are in telling them that what exactly you are going to do.

Tip #4. Include a call-to-action in conversation

Of course you have think of this pitch because of a reason. No wonder if you are trying to attract new client or for some reason, know what your goals are!

If you want to crack a deal with your employee, make the things clear that what you are actually expecting from them to have or if you are raising financially, communicate properly how much you want and how much you actually are willing to be a part of it.

Tip #5. Be natural
Don't make your client or people with whom you are interacting feel that you are providing them the pre-recorded information about your business. It is necessary for you to get comfortable with your pitch. No matter if you are doing email marketing services or simply interacting with people, make them believe that you are passionate about your job. Make more practice to pick a perfect pitch for you.

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Customer Reviews: Do It Really Make Sense To Invest More Time In Managing Them?

Small Businesses really have suffered a lot about what people say to others. Here I am not talking only about the era of Internet, in fact, before the evolution of Internet also, what people said definitely affects the business, especially about the small businesses and if it is something negative then the whole efforts made to bloom the business goes into vain.

Coming to today, any customer can say anything about your business and the worst part is, not just the group of people but the entire world can read about that. One negative review from the customer and all your new business can get finished. Why talking about new business, even the well-established one can also come to an end, if it has not being careful to handle the negative reviews.

10seos’s research says that online reviews are as essential as oxygen!

May be you are pessimistic, in the sense, you ask-

1. How much influential does the customer's reviews are?
2. Is anyone even bothered to read them?

And how does the case when the reviews on your site is read only by those person who follows the latest trend or even by millennials?

If you thinks that way then you are absolutely wrong!

According to the survey conducted by 10seos, which is a leading reviewing agency, has found that more than 88 percent of the people who was surveyed accepted that they consult the reviews either occasionally or regularly!

So, so many people read online reviews. But the most essential thing to determine is do they really believe in those reviews?

Are those reviews actually influencing the purchasing decision of people?

You will be shocked to know that the answer to both the question is a big YES!

The key of your business is reviews of your customers

10seos has also asked people about which kind of business they are into. Here is the data what people said:

The key factor here is, if you have a restaurant and cafe, make sure to devote most of the efforts of your digital marketing strategy to implement the top Restaurant SEO tactics. Or if you have a Gym or sports club, ensure that nobody says bad because customers review is something which can even lock the door of your businesses.

Customer reviews don't influence only people!

Another most essential factor that reviews hold is they just don't influence people only but also determine where your business will be listed on search results.

There are plenty of sources available for search engines to find this. Here is a chart to describe you about the factors that influence local search marketing. And you will notice that the customer reviews hold the top fifth position as the top ranking factors.

But why does reviews are so important? What are the various factors of a review profile online:

1. Review quality: the more reviews you get, the better result you will achieve. According to the studies made by 10seos, you need at least seven to ten reviews to let people trust you.
2. Velocity of review: search engine determines how fast people are posting their reviews on your profile.
3. Diversity of reviews: how many sites are actually posted their review for your site also determine the ranking of your site.
4. How much reviews third party has posted
5. The usage of keywords of the product or services in reviews

And then comes the negative reviews

Almost every site get one negative review at least for once. Here is how you can handle those negative reviews:

Ask people to give reviews on those sites which are related to your industry. Customer reviews hold equal value as similar as the the top Link Building strategies and efforts you have made to achieve higher ranking among Google. Google is more likely to trust those reviews that customer has leave on those site which are related to your industry. Make sure to ask your customers to leave one.

What are your reviews now?

This research made by 10seos has made it clear that how reviews from customer can affect the search result of your site on search engine result pages. Now do you think that you should invest more time to manage the online reviews from your customers or third part? Hope your answer is Yes!

If you have already get into the review program, do let us know whether it is helping your site to achieve higher ranking in search engine. Leave your comments, thoughts, views and problems in the comment section below!

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PPC V/S SEO: An Ongoing Debate which Actually Needs a Kickass Solution

When you plan to increase the traffic on your website, all you think of is either Pay Per Click (PPC) or Search Engine Optimization (SEO).

Google Adwords and Yahoo Marketing allows you to pay for the traffic you are generating through the PPC Advertising programs. They allow you to display your advertisement under the sponsored area of the Search Engine Result Pages (SERP). Once your ad placed there, then you will have to pay depending upon how competitive keyword you had chose, whenever any visitor click on your link and visited your website through your displayed ad.

On the other hand, the another great option that you had is to increase the ranking of your website and achieve higher visibility on the organic search results. Organic search results are displayed immediately after the sponsored result section.

You simply need to follow the best Legal SEO practices to to show your website on organic search result. Though, you need to spend sufficient amount of time to reach the top position among search result but once you attract the traffic successfully, then it will be proved worth investing time.

But the key is, how to decide which strategy is better? The thing that you need to determine how much time and budget you and your business allows you to invest. For instance, if your business need to attract lots of traffic and if your budget allows you, you can consider to follow the PPC approach. But if you don't have a high budget, it makes a great sense to spend more time to achieve the higher ranking among search results by implementing the SEO strategies.

Whenever feel puzzled, answer these two essential questions to determine that whether you should invest money in PPC strategy or invest time for SEO strategies. 

Question #1. How much the budget of your business allows you to advertise your site?

Solution: While choosing the optimum solution among SEO or PPC, the first and foremost thing that you need to decide is how large your business can support the advertising budget. In fact, you can also consider to set your spending limit on daily basis.

And if you really have no money to spend on Pay Per Click Management, you can stick freely with SEO tactics. But if you have even a little amount of money to spend on PPC, consider to go with that only because it provides the following benefits:

    Faster testing: Every website must spend money only with the aim to enhance conversion. No matter if you are selling something or asking your customers to sign up email newsletter, focus on achieving higher conversions. And testing your website actively allows you to improve the conversion rate of your site. However, these kinds of testing need some amount of data upon which they can perform testing. That you can generate easily through PPC advertising.

    Secure from Google’s algorithm updates: the major weakness of SEO is that the algorithm of Google updates from time to time. And when the ranking factor changes, the site can lose the ranking overnight and visibility as well. But when you pay for generating the traffic, you can be sure that no matter what, whether the algorithm changes or other, you will definitely get traffic on your site.


Question #2. How competitive are the SERP in your niche?

Solution: you of course would like to measure how competitive are the Search Engine Result Pages (SERP) for your target keywords. To make this thing, you simply need enter the targeted keyword into the keyword research tools that gives you an estimation of the level of competition and average CPCs.


However, it is not always necessary to rely on “either-or” approach. In fact, using the combination of SEO and PPC offers the powerful approach. Ask yourself these two critical questions and think of mixing the optimum strategies of SEO and PPC for your website!

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WHY YOUR KEYWORD RANKING IS NOT GIVING YOU RESULTS?

The process of keyword ranking is choosing a phrase that related to your industry and represents your product and services. Let us consider you have a computer repair company in Chicago. Your website has all the details related to computer repair in Chicago. Obviously, you want to rank better on “ computer repair in Chicago”.

You keep on creating valuable content in the form of blog posts that have balanced keyword density. You also did social media marketing, optimised your website and every other aspect that help you rank better.

Bingo! You have ranked on the first page for “computer repair in Chicago”. But is there much gain in your organic traffic?

If your answer is “No”. Consider going through this post.

What’s wrong?
All your plan crashed because your goal was superficial. Ranking at search results is an indicator and not a result. When you focus only on your ranking, you tend to ignore your user’s intent. When users search for your company, they need the answer to their queries. If you don’t provide what they want, obviously they would not come. Experts from top SEO company in Las Vegas suggests that organic traffics are grouped into three main categories:

    Customers who knew about your company and searched by your name

This is a great news for all the marketers. Their efforts are in the right direction to make the potential customer recognise the brand and search for it.

    Potential customers with questions and request for help

People search solutions online. If your brand can provide them to solve their problem, the brand can their loyalty. Usually, people search in the form of long tailed keywords. Since one cannot predict the number of questions asked by people, it becomes difficult to make the list of keywords. The easiest way is to expand the reach of the brand is through thought leadership. Engage with the user on social media etc.

    Customers look into product reviews

Customers get strongly motivated with the kind of reviews given to the websites. One can use this potential be updated on the latest products, services, trends and reflect them on the website.

Ranking as an end do not show how effective you are at reaching and converting the traffic sources.

What are the benefits of ranking?

Keywords have an important purpose to offer. A carefully curated list of keywords is an essential element of the marketing campaign. This keywords list should represent the most profitable offerings. This is not a permanent list and is subjected to change, this list will represent how your messages are received and perceived by your users and the search engine.

Consultants from SEO companies in Las Vegas suggests that marketers should always keep an eye on the trending keywords over a period of time. It can be within a week, a year or a month. Doing this type of research work will lead to better optimisation of the website, as it will discover the better performing search terms and will bring better traffic and conversion.

Conclusion

Do not only focus on getting number one result from your selected keyword. Your basic goal is to make money out of all your efforts. To achieve profit, along with keywords other practices are also required which include a site-wide approach.

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TIPS TO BREAK THE COMPETITION AT SOCIAL MEDIA PLATFORMS

Social media platform is the most influential and crowded place of digital sphere. Popularity of social media, availability of smartphones has made social media platforms reach to customers regardless of any geographical boundaries. Marketers have already identified the importance of social media for their brand promotion and they are updating their product and service according to the need of the customers to continue their visibility in customers mind. Social media platforms are fiercely competitive zone and people will show interest in those, for whom they have a likeability.

Customers likeability comes from their own preference and the quality of content offered, discounts etc given by the brands to them.

To increase this likeability quotient , here are some small tips to apply

    Being real:

Companies will have to keep their standard promotional campaign aside and start some real conversation with its customers. Customers does not want to hear the sales pitch, by connecting them with emotional quotient can develop authenticity for the brand. Social media gives platform to showcase what the company really is and not what they sell. Adding brand voice and a touch of human element will increase the connection of the brand with its customers.

    Adding value by providing mixture of content:

Customers should be given a mix of quality content to increase their likeability for the brand. It is beneficial to add links for the content that can add value to their knowledge. This will signify the positive gesture taken by the company for the customers. The content used for the website should have videos as they catch  attention much more than other mediums. Seo services in usa extensively use the method of posting contents natively  on social media platforms to eliminates the barrier between the audience and the content.

    Discussion

Inviting discussion insure the consistent flow of communication between the customers with the company. Brands should engage their followers into constructive discussion, know their preferences, their feedback on any new product launched. For example if you are on twitter, you may ask question related to any relevant news about your industry or feedback about the recent product launched

    Nurturing the followers

It is important to have social media community management to grow stronger, bigger and more engaged followers .One of the way of doing it is, to connect the activities of the social media platforms. For example, starting a opinion poll in twitter and then discussing the result obtained in other platforms. By doing this, brands ensure that followers can follow them on other platforms as well.

    Negative feedback

Companies in the business always try hard to give maximum satisfaction to its customers but this is practically impossible to do. The best way is to be open for criticism. Social media is a platform where customers openly express their opinions. It is important that the grievance are dealt with full humility and understanding. Make sure that bad thing should be presented with something good.

    Telling stories

Social media is not a platform to gaga about the sale. It is about connecting people emotionally to the company. Use videos that tells the journey from scratch to sky. Social media platforms should showcase the deeper look of the company. Consultant from new york seo company aptly defines that social media is about connecting with customers in a way that the customer can determine meaning.

Social media gives privilege to brands to become a part of the customers lives. Interaction always play a vital role in telling what the company is, apart from what they sell. It helps to create meaningful interaction with its customers. But to be likeable among many, a high quality content and innovative method of engaging the audience should be followed.

 

More info: https://www.10seos.com/

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Content Types That Search engine will Love

Content plays one of the most important roles to attract the audience to your site and improving your site credibility. The search engine is continuously making changes to its algorithm so that users can get the best and relevant results. You now have to invest a lot of time and efforts to get the best results. Your content should be relevant and provide value to the users. Also, make sure you use the right keywords or phrases so that your content can appear on top position on SERP. Many people have this question that what type of content ranks well in search engine results.  So, experts from best SEO company Ludhiana suggests the most common types of content that search engine love-

    Long-form Articles

Long form content is what really loved by Google. Detailed and informative articles increase the chances that people will engage with that article and also likely to share it. Make sure you create detailed and long-form articles so that people can find it valuable and informative. It is said that the average content length of the top performing articles is 2000 words so if you want to gain higher rankings in SERP then make some efforts and so some research to create a long-form and detailed article.

    Blog Posts With Carefully Chosen Keyword Phrases

It is important to do keyword research and use the right keywords in the right places so that it can appear at the top of the search results. Try to incorporate those keywords into the content naturally such that it match the context of the content. Google loves the content that is optimized for meaning and not for the specific word or phrases. Try to focus on the overall meaning and do not use the exact keyword at all places instead consider using synonyms.

    Evergreen Content

 A content that doesn’t go out of date and will be relevant to users no matter what’s going on the current news cycle. The evergreen articles rank at the higher position even if they are 2-3 years old because they are still relevant. Google loves evergreen content because no matter how the trend changes it can still solves the problem of potential customers. So if you want to achieve that evergreen content then consider the following -

    High-quality content that is useful, interesting, and valuable for the target audience.

    It should meet your audience’s needs.

    Make sure the text should be readable and divided into sub-headings and bullets.

    Make use of visuals so that audience can be attracted to it.

    The headline should be engaging.

    Tools that provide Interactivity

Using interactive content like the quizzes or contests, this will allow many people to engage with your content. With the help of interactive content, you can get your audience actively participate in your content. This will allow people to share your content at different places and thus it will get more visibility online. There are some tools such as Qzzr, EasyPolls, SnapApp etc.

    Galleries

Visual content tends to attract many people so if you can anytime replace your words with photos then do so as this will increase the engagement rate at your site.

If you want to know more about the type of content that search engine loves then contact the top SEO company in India.

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4 Business Blog Writing Tips To Improve Seo

Blogging can be a beneficial for businesses to attain audiences and can increase the engagement rate. It has been found through research that business that implements blog sections leverage the benefit of 55% more visitors. Blogs can be really beneficial if you properly optimize it and manage all your posts. While it's true that handling business is really a difficult task, you need to look after different aspects of business and that’s why many business owners are not able to manage their blog. It is important to post regularly on a blog and optimize your blog posts so that you can attract more visitors without making many efforts and spending your time which could have otherwise use in doing other important things about your business.

Experts from the top SEO company in India say that if you post content on weekly on the regular basis and apply some basic SEO techniques to your blog, you can get a great amount of traffic to your site and thus your ranking in the search engine result page will be improved.

Let’s have a look at the following ways to optimize your business blog so that you can get most out of your blog posts and can attain success through it.

    Perform your Keyword research

It is important to perform keyword research so that you target the high volume keywords and appear in the top positions for those keywords related searches. Include the keywords in your titles, headlines, sub-headings or content. Make sure that keywords should be incorporated into the content naturally. Do not just stuff the keywords in order to get the visibility in SERP. It can do you more harm than good. Google can even penalize your site.

    Write for web skimmers

People these days have become too busy and their attention span is also decreased. They only take few seconds to decide whether to engage with the given content or not. So, make sure you properly organize your content, so that readers can consume it easily and try to provide them the useful, valuable content that can prove beneficial to them. Use sub-headlines include target keywords, use short paragraphs and structure it properly so that you can attract a large number of audience at your site.

    Add internal and external links

It is a great idea to include the links to your pages. This will increase the chance of conversions at your site. Try to include the links to your product/service page in your blog sections. Also, make sure you link to other websites from where you have taken the reference. Using keyword-rich hyperlinks will be beneficial. Including external links will help you to provide value to the readers as they will think you want to provide them the best possible information.

    Include high-quality images

Including images and visuals in your blog will make it more appealing and more people will be attracted towards your blog. Try to include eye-catching images in your blog posts relevant to the content. Try to include images of your own, it will have the positive impact on the credibility of your blog. Also consider including charts, infographics, screenshots or other visuals to make you content look perfect and compelling. Do not forget to optimize the images, so that it do not affect the page speed and can provide the better experience to the users and will make it easy for the search bots to crawl your site. 

If you are looking for more help and guidance, contact the best SEO company in Jaipur. 

More info: Visit

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5 Things Your Competitors Won’t Tell You About Staying Competitive In E-commerce

E-commerce businesses are growing rapidly these days as consumers now looking for more convenience and varieties which they can easily find out online. Many people are coming up with e-commerce websites and trying their best to provide the best possible experience to the users. However, as the competition is out there is getting fierce, it is very difficult to stand out from the competitors out there. You need to have a well-designed e-commerce website which is easy to use and gives the best shopping experience to people. If your site will not be simple and easy and provide the complex interface then you will not be able to get success in the e-commerce industry. Professionals from best SEO company in India say that there are several ways through which you can give your competitors a tough competition. So here are five of them which will help you to stay competitive in the e-commerce industry which you should know about -

Let’s have a look at the following - 

    Be User-friendly

Providing a good user experience is what is must for the e-commerce websites to attract more their target audience to the site. Your website should provide the clear images and precise information about the what your business does or offers. The pictures of products should be clear enough. Make sure your website structure should be easy to understand and keep the categorisation simple and easy. It should be easy for the visitors to find out and reach to what they are looking for. Also, make the customer reviews and FAQ sections available so that people can know and take decisions in case there is any confusion regarding the products. Also, the checkout process should also simple, if you ask for the unnecessary details or add on unnecessary steps during the checkout process you might lose your customers. Keeping your website simple, yet appealing will help you to stay in the market.

    Optimize your Online Rankings

If you want to gain organic traffic make sure your site is well optimised. Invest in great SEO and use keywords in your content that have high search volume in the search engine. Keyword research is crucial to the success of your SEO campaign as kind of keywords you will target will decide how high you will rank in the search engine results page. Every website wish to be in top positions in SERP, so make sure you use the relevant keywords and use it in the way people use to search for the websites like yours. You can take help from SEO experts of top SEO company in Gurgaon.

    Be Mobile-friendly

As the usage of mobile phones has increased more than ever, it is crucial to have a website that provides a great mobile experience. According to reports, more than 70% of people access e-commerce sites through their mobile phones and prefer to do online shopping through their smartphones or devices. So the best way to provide the great user experience is to make your site responsive and website optimized for the mobile devices.

    Be present on social media

Social media can really help you to grow your business on a huge platform, You can expand your reach and can significantly improve the traffic at your site.  In the era of social media, your e-commerce business must have a strong social media presence to attain success. Share posts on social media, let people know about the new products or offers and share your blog so that people can be attracted to your e-commerce site.

    Know your analytics

It is really important to know and understand your customers, what are their needs interests and pain points. With the help of Analytics, you can know about your website traffic and can gain insight into the important data about the people visiting your website. This will help you improve so that you can make more sales. Also, keep track of your competitor's conversion rates so that you can see where you are lacking or doing well. This will help you to keep up with your competitors in the market. 

More info: https://www.10seos.com

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4 Stats That Prove Influencer Marketing is Worth the Investment

Influencer marketing is one the effective form of marketing that can help you to reach to the broader group of the target audience and significantly improve the traffic at your site. IN the recent studies it was found that the linking up with the influencers can improve the advertising campaign and can reduce the overall cost incurred. Influencers have a great fan following when you partner up with the influencers you can reach to those followers and will trust your brand because they trust the influencer. Your brand will gain credibility and popularity without having to do much of the efforts.

Let’s have a look at the following stats shared by experts from top SEO company in India that will prove it is worthwhile to spend in influencer marketing.

    Get the 11X the ROI

ROI is one of the most important metrics to be tracked in marketing. It is how much sales you generate over to your marketing spend. With the help of influencer marketing, you can significantly increase the ROI on your marketing spend. Make sure you provide the beneficial products and the best services to your target audience so that your influencers will also enjoy establishing a relationship with your brand. Ensure you provide the best quality experience to the users, it will help in driving the great amount of traffic to your site and you will achieve pretty good ROI on your marketing spend.

    Keep with the competition

It is very much important to keep up with the competition so that you can survive in the market. It is found that 75% of marketers have spent their marketing budget to influencer marketing thus it makes sense to spend in the influencers so that you can keep up with the competition. Though it is not necessary to do incorporate every marketing strategy of your competitor in your marketing campaign, influencer marketing can really help you in getting high-quality traffic at your site, increases the ROI and reduce the marketing spend. People trust influencers and thus they will trust whatever the influencers will say about your brand, therefore do not miss the opportunities.

    Reach the Customers who use Ad Blockers

The use of ad blockers has increased to 30% last year as people do not want to compromise on security, a speed of the site and to get the interruption-free experience. So it is difficult to reach to the potential customers and convince them to disable ad blockers. So, with the help of influencer marketing, you can spread the message about your brand without the ads and can reach to a wider array of your audience. You will be able to promote your products or services over social media channels, blogs or through other online mediums.

    Use effective marketing techniques

According to the research around 94% of marketers say that influencer marketing yielded the positive results. With the help of influencer marketing, you can enjoy the benefits of most effective marketing strategies. Influencers have a great experience and this field and use the best marketing tactics so that more traffic can be diverted to your site. This will increase the returns on investment on your marketing spend and will increase the credibility of your brand. 

If you are looking for more help and guidance, contact the best SEO company in Bangalore.

More info: https://www.10seos.com/india/bangalore/top10

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HOW TO HUMANIZE YOUR SOCIAL MEDIA MARKETING CAMPAIGN?

A touch of humanization in a machine world is always welcomed by people. However, humanising your social media marketing or for that matter, any machine world is not that easy. It requires a significant amount of effort.

Humanising the social media marketing strategy is not something very commonly seen because people do not consider it to be of grave importance.

Best SEO companies that are working in social media marketing field for ages believe that trust quotient is the factor that has the major share in the online business including social media.audience should be engaged in a way that makes them feel connected with the brand apart from asking them for conversion.

Trust makes the customer connect with the brand for a long time. Logically engaging an old customer is far easier than attracting the new ones. Hence we bring to your 5 tips on how to increase engagement level of your customers by humanising your campaign.

Lets us begin!
 

1. Instil humour in your campaign

Humour has a magic in itself. When communicating with the audiences online, make sure that your content should have a sense of humour in it. By humour we don’t mean using silly jokes, we insist that your content should be funny, interesting and informative.  You can see the example of this Indian cafe that uses humour to increase engagement in their customers

2. Treat your brand as a character

For giving a human touch to your brand, you can use the human voice. One cannot tamper the brand logo and its name. However, you can introduce a mascot for the brand to introduce it in front of potential customers and increase their connection with the brand.

The best example of this is McDonald's. This brand carefully introduced a clown as the mascot for the brand to establish a connection with its customers. Consultants from top SEO agencies recommend that the first step towards this approach is to discover the best attributes of the character, its relevance with your business. After these are identified, you can create a character that can represent your brand and easily connect to your customers.

3. Use easy language

People follow brands on social media to be better informed and not for complicated business jargons. Your social media copy should be in the form of conversation that you do with your friends and family. This way customers get better connected with the brand easily.

4. Social media postings

Social media tools are a great way to handle the marketing efforts of a brand. One can easily use them to plan their post and set the timer accordingly. We recommend brands to answer their customers not by automated answers with some customization but with natural information. This will establish a better interaction. Remember your audience can easily identify an automated answer.

5. Ensure online and offline coordination

The online presence of a brand should always get synched with its offline presence. Like if you have formal sophisticated clothing brand, your offline store should also replicate the same. In terms of staff, brands should have people corresponding to the notion of the brand. If it is a funky brand, a dull and boring person is an absolute misfit. They cannot entice people by replicating the real message of the brand.

6. Try engaging conversation

Social media platform is best to establish a connection with the audiences by direct conversation. Apart from posting ads, brands should engage in some conversation with the customers. Your conversation can make them feel their importance for the brand, hence better conversion.

That’s it! There can be many another way to humanise your social media marketing strategies. If you want to add more. Write to us at the comment box.  

 

More Info  Visit

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Online campaign for NGO- employ seo services.

When you are drafting an seo campaign for an NGO, focus on the positive impact it has on the society. Mention the sociological point of view of the cause. Sociologically an NGO is a vehicle to bring awareness to the people. The core content should focus on what the cause is and how it affects the society as a whole. For example, a campaign for a children’s care home can mention that children are the future of any country. It can include background stories of the children. How they came to live at the care home. What their living situation was before coming there. How their lives have improved since then.

Other than that mention the social evils that you are trying to eradicate. What lies at the root of them? How can they be targeted? How can humanitarian efforts make a huge difference in the world?

Maintain an entrepreneurial page. It should be informative as well as enterprising. Include an e-commerce page as well, featuring products whose proceeds go towards the cause.

Key points to make your NGO’s web page visible- powerful seo strategy.

1.     Highlight the cause. Include common keywords in the content. Take inspiration from top seo companies. Study their seo strategy. Try to generate good reviews and testimonials. Choose a good seo vendor.
   
2.     Create a portfolio of projects undertaken. Include impressive images. The images that you select must have an impact on the visitor. Pick pictures that would move a person.
   
3.     Maintain active social media pages. Like the pages of other NGOs. Interact with them and support them. This will show that you stand for society as a whole, not just your own cause.
   
4.     Include messages from celebrity ambassadors. Tag them in relevant posts on social media. Include the ambassadors’ quotes in the meta description.

I do not believe that to get sympathy, an NGO needs to look needy. Encourage all kinds of help and volunteering but do not look underprivileged. Stand tall in the society because you are supporting a noble cause. Most importantly remember the core values. Remember the cause you are supporting. The ultimate objective is to support the cause, not the marketing campaign.

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5 SEO TOOLS THAT CAN HELP YOU TO GENERATE KILLER HEADLINES FOR YOUR CONTENT

Consider yourself wearing beautiful clothes, wearing matching shoes, matching bags but not combing your hair and even washing your face to make it clean.

My question to you is are you ready to go for a party?

No? But you have worn your best clothes!

Well, replicate the same logic with your content. you may write extraordinary content that can prove the best conversion for your website but it does not perform well because the face of the content i.e the headline is not proper.

Before presenting yourself, you want to have a presentable clean face then only people can go further and compliment for your clothes and other things.

The headline is the face of your content. If it is not exciting, people will not read your content further and all your efforts go in vain. According to Researches done by best SEO company in Los Angeles predicts that 80% of visitors read headlines while 20% of them prefer to read the content further.

How to get the best headlines?

There are many online tools that can help you to construct best headlines for your website. Here’s the list of five SEO tools that can help you make killer headlines.

1.Emotional marketing value headline analyser

Emotional marketing value headline analyser is a free tool that facilitates to target the emotional quotient of the audiences. This tool analyses the post titles or email subject lines to get you emotional marketing value score. You can easily use this by posting your headline in the tool and get the EVM score. This SEO tool uses the list of emotional words to compare a number of the words mentioned in the headline. A score of 30-40% EVM score is satisfactory while 70-80% signifies excellence.

2. SE ranking

A consultant from top SEO company in Memphis suggests using SE ranking because it gives keyword analysis and statistics on selected keyword idea. Using same keywords in your content cannot enhance your success rate. Use this tool to identify the long tailed keywords and synonyms that can help you in creating a unique headline.

3. Coschedule headline analyser

Coschedule is a free headline analyser tool that analyses your headlines and scores the quality of the headline between 1 to100. It also facilitates to check the length of your headline and provides a preview of the headline as it will be displayed in the Google search results.

Along with above-stated benefits, it also provides the necessary guideline to make the headline better. The basic benefit of using this tool is to evaluate the word balance i.e it checks the common, emotional, uncommon and powerful words.

4. Portent’s content idea generator

This is seo tool is really very easy to use and its most attractive point is the visual depiction that makes it even more engaging. You just have to enter the subject of your topic and you can find a lot of unique ideas for the blog. This tool provides you with at least 20 ideas for headline along with necessary tips to incorporate it in your writing. This tool captures your attention with its witty remarks and jokes in bubbles next to the suggestion box.

5. Hubspot blog topic generator

Hubspot is regarded as the biggest blog topic generator in the marketing industry. This tool is quite simple to use. You need to give three keywords you want to work with and get the list of the ideas. It provides you with broad distinctive 5 variants of ideas for your post. You have to decide one among the five.

That’s it! For getting better visibility for your content, make sure to use these SEO tools.

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5 SIGNS THAT PREDICTS IT’S HIGH TIME TO CONSULT AN SEO AGENCY

This is a common belief within marketers that they can do the maximum of their work by themselves. Each of the individuals has a different explanation for it. Some like to save resources, some have a deep belief in their own abilities. What so ever may be the reason but after the initial phase, they tend to suffer. They even levy burden on their employees who are not trained enough for carrying the job. The overall result of this is very clear, downfall in ranking and less profit.

To save from all of this, experts from top SEO companies in Las Vegas lists 5 red signals that tells marketers to stop and consult an SEO agency before it’s too late!

1.Too big to do it by yourself and too small to hire In-house SEO team

This is the time when you have a lot of work to be done in your online marketing which you cannot handle by yourself but monetarily you are not in a position to hire a team of SEO experts.

SEO can be done by an individual yet when your company expands it becomes difficult to manage and expand the growth of the organisation. This is the right time to consult an SEO firm and ask for some help.

2. You have put all your efforts on Social Media

A lot of companies start their online business from social media. It is a free medium and a great place to target your audiences. Social media has a wide reach but does these audiences translate into your buyers?

People may like, follow, subscribe for the information, for your personality, random pictures etc but it does not resonate in conversion. Fixing your eye on the number of likes, shares and follow cannot bring benefit fully. This is the time when SEO firm should be consulted to harness the benefit of social media for better conversion.

3. Paid online advertising is not giving better ROI

 Pay per click campaign is an effective way to boost the traffic for the website. PPC is a lot more expensive than organic SEO hence if the traffic generated by PPC is not converting, you have to sit and analyse. PPC is a huge practice and requires tweaks at regular interval. This does not mean that one should leave their PPC campaign in the mid of the way. To get better ROI from your PPC campaign, consult an SEO firm.

4. Competitors hampering your online reputation

Reputation management is one of the crucial yet a cumbersome aspect of search engine optimisation. It now more of getting the negative aspect out from the website then just earning better traffic.

Reputation management requires a generous amount of time and efforts. If you are managing the different aspect of your business and trying to keep all your marketing courses smooth then make sure to consult an SEO firm and get help. An SEO firm will have time and resources to create a more positive buzz for your website.

5. Expanding beyond local audiences

What if you have captured your local market and plan to expand your SEO efforts and reach to national market?

This time is crucial to have a consultation with an SEO agency. Profession SEO specialist from SEO company in Lehi stress on the fact that consulting an SEO firm at this point of time will help the business to know what competitors look like in national market, what kind of investment needed to mark a position in your niche industry etc.

An SEO firm can also guide you to expand your reputation from the local market to national markets. They can guide you to find the best keywords and also plan all your strategize based on current SEO norms.

Follow these signals, as you follow signals in a traffic queue and prevent your business getting loss from any accidents.

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WHY SHOULD SEO EXPERTS BE INVOLVED IN WEBSITE PLANNING?

When you plan to build a house, the first thing you do is to call a mason for his advice. You tend to involve your mason for every decision you take for your under construction house.

The situation is the same when you start making a decision for your website. Whether you plan for the new layout of your website or plan for a new content calendar, you should definitely involve your SEO expert.

Out of several views of experts during the planning process, the view of SEO expert is essential. The expert opinion can actually have many benefits in the long run.

Let us discuss what are the benefits that can be gained by adding SEO expert in the decision-making panel for the website.
 

1. Ensures that the website design is search engine friendly

The job of a designer is to see if the design of the website is inviting and communicative with users. Similarly, the work of an SEO expert is to see the website's ability to communicate with the search engine. Masters from best SEO company in Idaho Falls explains that involving an SEO expert in decision-making panel of a website will help in tailor a website design that will deliver essential information from the homepage and help search engine to understand the information given on the website. Monitoring from the early stage will earn better organic traffic for the website.

2.  Find out and make the most from the content opportunities

Content oughts to play a major role in the progress of a website. Professionals from SEO companies in Kansas explains that the content team should always work in sync with the SEO expert. SEO experts help in finding right kind of content opportunity that can help in bringing new customers and also optimise the content for better visibility.

3. Optimising the content according to latest updates

If you plan to make changes in your site architecture, you need advice from an SEO expert.

A site design determines the movement of the visitors and the meta description, content is the major factors for making a search engine to understand the website content easily. SEO experts help to inspect the influx of visitors and suggest various changes in the website that can create a better conversion rate for the website.

4. Helps to utilise the possibilities of off page content

Apart from the website, your brand can get recognition with other sources like video, presentations and much more. These content types help to generate better opportunity for gaining the visibility of the brand. An SEO expert can facilitate in understanding the piece of content that can ultimately contribute to brand’s SEO presence. Thus improving the ranking of the website.

5. Execute the large scale SEO initiatives

When you plan major changes in your website such as redesigning etc, SEO expert help in executing it with precision. Sometimes website enhancing practices such as switching to HTTPs for making the site more secure or adding schema markups where appropriate requires a lot of expertise as they can have the detrimental effect if not done in a correct way. SEO expert assist all the works to make sure that it does not affect the organic traffic or conversion of the website.

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5 NOT SO POPULAR CONTENT PROMOTION TACTICS

To make your website business successful, marketers employ content marketing. Content marketing strategy constitutes content creation and content promotion. Content creation is dependent on the industry but the promotion of the content fairly remains the same despite the change in the industry.

The Internet is the hub for all promotional activity. Sending emails and promoting content on social platforms are commonly followed by every marketer. Yet there are other options that are not much popular still, they can yield better content promotion.

Let us see some more tactics for content promotion.

1.Let influencers of the industry talk about your content

Ideally, influencers are the one who enjoys a large fan following. Professional consultants from top SEO company in Chicago also consider using influencer for content promotion. They regard influencers ideal because influencers have a well-connected base of followers. Hence, a content that is promoted by an influencer gets a wide visibility. Make sure to share your content with a handful of influencers for better promotion.

2. Repurpose your content

An interesting content is likely to have a lot of interesting information that can be utilised by repurposing the content. Since a content has multiple interesting knots, they can be used in a number of ways. A great place to promote the repurposed content is SlideShare. Slideshare witness 70 million users which make it the biggest audiences hub on the web. Turning into SlideShare will help you grab the new audience and provide them something really valuable and easily digestible. Apart from SlideShare, you can create a content library, transform static content with dynamic content, produce roundups etc.

3. Internal promotion is highly underrated

Experts from best SEO company in Chicago suggests that while promoting content, we often ignore a vast channel that we possess with us. This vast channel is our internal sources such as our employees who can help to promote the content. Capitalise your employees reach by sending internal links that include the brief explanation of the content and the link to the main page. Provide them with a link in their emails, so that they can instantly share the content on their social networking sites. Internally linking your content with old content is also an easy way for content promotion.

4. Reach to specific sources for content references

People love to know that they have been talked about. If your content talks about someone, make sure to reach to them. There are two ways:

Social media: tagging someone in a content is an easy way to capture the reach of the person.

Email: Another great way to promote your content by somebody else is through an email. Let them know, that they have been mentioned in a content or a post.

5.Contact people who have been linked with similar content

Another way to promote the content is by contacting people who have been linked to similar content. To find such people, you use the tool like open site explorer. This tool will help you find the site that has similar content, all you need to do is paste the URL and get the result of all inbound links. Reach to these people and promote your content.

Summary

There may be many strategies that can be used to promote content yet these were the one’s that are not so popular. Using these methods would let you better results and beat your competitors.

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