Wednesday, 21 December 2016

Impact of using Google Adwords in Popular Categories

Today’s era in the online market is the era of toughest competition with most of the extremely popular industries attaining a level of positive saturation. You name the industries and you will find that all of them are fighting a battle to be the best. So, in such a case the question arises that what will the new ventures can do in such high level of competition. It is certain that they will go for the assistance of local or global SEO providers which are providing world’s best SEO services. No doubt that it might be the best possible way to gain organic popularity in local and eventually in the global market as well, but it generally takes time because already there is a tug-of-war going in between the existing ones. So, generally a little bit time is required for the new ventures to rise up in the game.

Now here comes the catch, in order to gain quick popularity there is one other and very common way to get a place in Google’s first page search results i.e. by using Google Adwords. However, use of Google Adwords can be a trap as it provides you a place in the top spot by PPC(Pay-Per-Click) basis. It means that you have to pay Google every time when someone clicks to visit your site. Moreover, depending upon the category you might have to put in fat cash as the investment but without the guarantee of getting the full output. So, here are the things you need to take care before using Google Adwords.

 Get an idea about your budget first 

Finding your budget is the first thing you need to do before you plan to use Google Adword, because every time someone clicks your link on the search result you will be paying a certain amount. This amount can mount up to 100$ per click if you choose an extremely popular category like restaurant industry. Moreover, it is a common practice of people to click and off click the site within seconds if they don’t find it useful. In addition to that  there cannot be many ads on the first page because people use Google to gain information not to see commercials and pop-ups. This should also be noted that people use if you have decided to take this route then Google will label your result as Ad which can really turnoff people from clicking it. This might not cause you any money but also it won't help you in increasing your popularity in the market. Moreover, there is also a “Cyber-Crime” related to these Ads. Yes, your rivals may try and take the unfair advantage by clicking again and again on your Ad and costing you heavy amount of money to pay. However, if Google accounts this crime by tracking the IP address of your rival, it will return you your money.

So, we have seen that use of Google Adword can certainly take you to the top but it might not give you the worth which you can get from a properly maintained fully flowing website with proper information and optimization.

You can look for other options too..
You can certainly look for other options too if you think that Google Adword is not your cup of tea. There are many online advertising companies which will place your Ad in many high rated sites at minimal rates. For example, advertising.com and revcontent can place your Ad in many highly ranked sites both locally and globally at minimal rates. So, using these kind of services can also be a good idea to gain quick popularity. Basically, by using these paid services you will be featured as  an Ad on higher traffic sites, this may prove to be very cost efficient to the new ventures in the market. 
 

Tuesday, 20 December 2016

Adjust your Marketing Budget by using these 4 rocking ways.

Marketing of the products and services includes a lot planning in the world of digital marketing . All the businesses whether small or big have the challenge of adjusting their marketing budget. Although it can be difficult to decide a marketing budget and figuring out the distribution of funds over different parts(marketing and advertising).

Many business holders do not pay close attention to the marketing budget and an a result they suffer a negative impact in their spendings. So, here are some tips for adjusting your marketing budget. These tips will not only help you in deciding the marketing budgets but it will also help in improving your ROI. Many best SEO providers are now giving away these tips to their clients so that they can make better business.

Here we go:

1. Think about the following:

Before planning out the budget make yourself clear about these three things-

    How much established you are?

    How much your competitors are spending?

    What is feasible and affordable for you?

Once, you are clear on these three things you can easily form the layout of your marketing budget. Honest answers to these above questions will give you the exact idea from where to start.

2. Keep a track of your Sales Percentage:

Although there are a lot of ways which might help you to decide your marketing budget, but not all of them are effective as they don’t not include the dynamic impact that sales have. The use of percentage of sales in allocating your marketing budget will help you to overcome the problems  related with profit fluctuations. This also helps to keep your marketing consistent with whatever you are bringing in. In order to calculate the sales fluctuations you can either use the percentage of sales or percentage of future sales or the combination of both.

3. Be Flexible with your Budget:

The places where you need to invest keeps on changing all the time. So, you should be flexible enough to spend where ever you feel the need. Few things might remain constant over the passage of time, while few areas might require additional push in order to move forward. Few different areas where you might need to allocate the budget are:

    Departmental Funds and Staffing

    Social Media Advertisement

    Premium Accounts (Industry Specific)

    Google Adwords

    Print/photography/video visual media

    Email Marketing

4. Develop a solid Marketing Plan:

However, there are a lot of important things you need to take care in your marketing budget , but here are few essentials that you need to include in your marketing plan to make it solid:

    Who is your target audience.

    Identify your USP(Unique Selling Point) and what makes you different from the others in the digital marketing.

    Find the right places and channels where you would like to spend marketing funds

These points will help in breaking down the marketing plan in small steps which might lead to better results.

Bottomline:

The conclusion of this whole article is that, these 4 ways will give you the right guidance in making your marketing budget. All the leading SEO companies are using these tactics to help out their clients in making wonderful marketing budget and earn good profits.
 

Wednesday, 14 December 2016

How long would be the journey to reach at your Destination?

The most juggling question of SEO is that how long does it take to see results from it? Seo professionals providing seo services in new york shares their experience that the most common question they hear from their clients is this only. And the only answer is that the amount of time it will take to see results from SEO depends on various factors from the point you are starting to the market you're targeting,your expectations and even on your budget.

You have to understand that SEO done to fulfil your longing to get fast results can actually cost your business more than it earns.

Let’s have a look on primary factors determining how long it will take to generate traffic, lead and revenue from SEO for your business.

    Your competition

The more competitive your market will be, more it will take time to get higher search rankings. This is because search engine chooses the most relevant, trustworthy results for every search term.

Relevancy and trust comes from on-page optimization and links that you build. When you come as a brand new website with few links and there is fierce competition in the market which have build up that trust and are there from several years,it will take immense time to see the desired results. However, there are some ways for you to start generating results without directly competing with your larger, stronger competitors:

    Optimise for long tail keywords

    Optimise your page title, url and meta description to increase click through rates.

    Optimise for local search.


    Your website
One of the important factors in determining how long it will take to get the results from SEO depends on how well your website is established before you start SEO.

If you have a several years old website which has been featured in local or national media and has a reasonable amount of high quality content already, it might only take a few small modifications to your on-page SEO to improve your rankings and start generating more traffic.

Whereas, if your website is brand new, reaching the same level as your competitors can be a more involved, time-consuming process.

Every website is different and and there is no exact formula in determining how long it will take to achieve great rankings for their targeted keywords. So if you are interested, then a team from new york seo company can provide an actionable seo strategy for your website.

    Your expectations

The key aspect of generating results from SEO in terms of both traffic and revenue, is your realistic expectations. The more realistic you are with your target keywords, the more likely you will get faster real results from SEO campaign. That is why it is best to optimise for long tail or local keywords for small, newly business is the early days and then gradually expanding your focus will generate the results you wanted to see for your website.

    Your budget

Though SEO is not spending content but a high budget let you buy higher quality content for your website and devote more time and attention to tasks like outreach and link building. However, if your business targets a small market with less competition, you can expect great results from SEO without spending a large amount, provided your site’s content and links are on point.

So how long you have to wait to get the results from SEO?

With the great on-page content for targeted keywords, realistic keywords that are achievable for your website and adequate mix of outreach and link building, you can see real, measurable results for your website  in around 3 months.

One of the best aspect of SEO is results continue to grow over time if you are moving in right direction and  according to Google Webmaster guidelines. In high competitive market results can take longer to arrive but when you focus on small gains get on the track you will gradually catch the speed and see the desired results.

More info: freelance jobs

What marketers need to know about iOS10 features

Apple recently released highly awaited iphone 7, and with it, a new operating system in iOS10.

Its features are now officially released so let's understand what it means for your brand.

Marketers need to consider how they can utilize the enhancements, features and services to best serve their consumers. This means rethinking the user experience, conduct testing, and considering the implications of platform changes on your overall mobile app and marketing strategy. 

Best Seo Company In Austin says that using the new iOS10 features to integrate them into the digital marketing strategy will certainly boost your marketing strategies. List below highlights some few major enhancements that marketers need to consider to enhance the targeted, qualified and personalised experience that consumers actually want. So,  let’s examine  the new features made available through the iOS10 update,as well as how marketers can use these new features to enhance their customers’ experiences.

    Messaging

 iOS Push and other messaging features have always been important tools for improving user engagement. In this update of iOS Apple has added audio and video push notification feature that user can access through their lock screens. Thus it enhances user engagement as they they do not have to unlock their phones increases the likelihood that consumers will pay attention to the messages and provides an opportunity to catch their precious attention. Consumers might get distracted previously when they have to unlock the phone to see the notification, but now they can address notification directly from their lock screens.

    App Store update

iOS app store will soon start showing pay-promoted apps on search. Since the app store is best platform for users to discover your apps, this is a great opportunity to enhance app findability. If your app can acquire that coveted position as the top result — even if achieved through purchasing paid advertising — it could provide a huge advantage for your brand. Thus, this app store update is one that’s simply critical for marketers to be aware of.

    Watch OS3 and Apple Watch Series 2

The new Watch OS3 and Apple Watch (Series 2) supports GPS within the app and in-app payments via Apple Pay. Furthermore, it also lets you unlock your Mac, call 911, and control HomeKit-enabled devices. These new features are making the watch more applicable and interesting  for consumers by providing them with useful experiences.

 In the past, marketers have struggled somewhat to make the Apple Watch part of their core marketing plans. Now these new features should give marketers an opportunity to deliver relevant services to their customers.

    Updated timeframe

Apps can now be launched into the marketplace in a shorter timeframe ,in as little as two days. Therefore, while creating a marketing plan for a new campaign, brand or product you can more easily and much more quickly consider apps and also updates to existing apps. This updated timeframe means your mobile app-marketing strategy can be much more agile.

    Mail app
Now users can unsubscribe from marketing emails with simply through a button click. It becomes incredibly easy for customers to drop out of your sales or conversion funnels. This makes the concept of personalized email experience that offers relevant content more important than ever before. If users finds your content irrelevant, they can now opt out with a literal click of a button.

For marketers, there are certainly potential benefits of using these features in your marketing strategy but you need to be cautious of misuse, saturations and misalignment with a broader brand strategy. With this in mind marketers should continually improve their mobile apps and be aware of key platform changes and opportunities to provide best user experience. Working with austin seo company, will not only help you in providing incredible user experience but also help in improving organic search ranking in app store.

More info: freelance seo jobs

Need to bring variation to your content

Posting a variety of blog posts will keep your visitors interested and help you to reach wider audience. Every business today understands the importance of blogging and blog post as its helps in driving traffic to your site keep people engage to your brand. There is also a need to understand the idea of bringing variety in your business. Are you looking for blog post ideas that your readers find compelling.? Here are five blog post ideas that help you improve your content mix.

    Provide readers with a list

Readers love lists. They love to read them, share them. In fact you will find list are shared on social media more often than any other form of article. Listicles(also called list posts) are simple to create, and a great way to engage with your readers. An example of list could be 7 best seo companies in salt lake city. Simply pick a topic related to your blog post and provide list with useful and appropriate amount of information.The amount of information you provide will largely depend on how many items you include. If your list is short then provide 3-4 line description, for longer 1-2 line description of each item is enough.

    Review a product

According to a research four out of five people rely on the Internet to get product reviews before making a buying decision. Most of the shopping sites include reviews for their products but the savvy customers want honest, objective reviews from the people they trust. As a blogger you have build that trust with your customers. Your loyal readers share your interests, trust your opinion, and are eager to hear what you have to say about new products that relate to your industry. Provide a brief intro about the product, list its features and advantages along with two or three shortcomings. You can also offer comparison to similar product to give your readers additional content. Ensure that it fits the style and voice of your traditional blog entries. Help your readers to make a right decision through your blog post.

    Do a deep dive into a single topic

If you want to create a lasting impression and want your readers to come, your article need to be well-written, insightful, digestible. Divide your longer posts into short topics or sections with several visual breaks for your readers. This will engage your readers and get them thinking about your topic. Start with an interesting point but save your most important points until the end.

    Give a tutorial to your readers

It used to be that if you want to learn to do something well you had to find an expert for that. But now you can find anything you want to learn online. No matter what your area of expertise, there is probably something you know how to do that others are interested in learning. Post articles on ‘ how-to’, it will help your readers acquire their own hands-on experience. You can make your post more interesting by providing photos and videos.

    Present data in infographic

Infographics are great visuals that help you get noticed on social media. People love content providing knowledge with the designs and graphics. They are also highly shareable and perfect for readers with short attention spans.

Infographics should be easy-to-follow, well-designed and rich on content.

More info: freelance seo consultant

How to create a perfect Local Landing Page

It has been found that many authoritative businesses do perform as well in local search as they should. SEO experts from seo company california says that a common issue they come across is lack of a well-performing and well-optimized landing page for local businesses. Having multiple location businesses increases the need of solid SEO foundation. They say for perfect location landing page the lead generated through those pages should also be maximised.

Local seo ranking factors and landing page conventions are the key elements where the lead generation meets local seo. To create pages that are highly visible, they should also be highly functional and allow the customer to engage and generate us those all important leads.

Local SEO ranking factors

Local marketers have to understand what exactly needs to be done to optimize for the primary ranking factors. The following are the relevant ranking factors for local SEO landing page optimization-

    City, State in the landing page title-Make sure page title is optimized.

    CTR from search results. This depicts the importance of relevance and a well-optimized title plus meta description.

    Authority/Quality of inbound links to landing page URL

    Page Authority of landing page URL, the better the page, the easier it is to build the quality links.

    Product or service keyword in landing page title. The page has to be titled for the big terms we want to rank for.

    HTML name, address and phone number (NAP) matching location NAP

    Load time of landing page- Keep your page fast and lean so that it works well on mobile phones.


Perfect Landing Page Conventions

There is not absolutely perfect page but the right page depends on what is being promoted, however, some guidance could be taken from time-tested best practices.

    Page Headlines - your page headlines should lay out your positioning and engage the users. It should be clear and concise and deliver unique product proposition and value proposition.

    Product features - List the specifics of your product or services and let them know exactly what you do. Explain  your customer exactly what your service implies and to help cover all variations of how a customer may search.

    Product benefits - Detail the features and also acclaim benefits of your products. This is an emotional component of sales and let your clients to get in touch when you really explain how your service will benefit the client.

    Location Map -  This map should provide driving directions so that the users can be guided on how they can reach you.

    Call(s) to action - A strong and clear call to action is needed. You need to allow folks to get in touch via a means that suits them best, so a form and a phone number will ensure the best overall results for local business enquiries.

    Social Proof - Reviews, testimonials are needed to prove your audience that you are the best in what you do.

    Your team- In local businesses customers get to deal with local representatives. So you can humanise your landing page and show the representatives from the office who would be answering the calls.  

5 weird video marketing mythos

Using videos as a part of your online marketing strategy can improve your brand visibility and boost your SEO efforts. Every business is fighting for the online presence but not many businesses are fighting for the Youtube presence. So you have a great opportunity to increase your brand visibility and generate more traffic to your site as creating and posting videos will help you target more specific keywords.

Because of the certain myths that have occupied many business owners mind, they hesitate to use the videos for marketing. However the truth is that people love to watch videos and using them for your businesses will naturally attract many to your website. Professionals from nashville seo company says video marketing boosted their SEO efforts in significant way.

Here are some video marketing myths which you need to clean up from your mind and feel confident and willing to move forward with the content marketing strategy.

    Nobody will watch it

On an average people spend 20 hours a month watching videos online on sites like Youtube, Hulu etc. Youtube is a second largest search engine after Google. Some people prefer to learn through videos than reading blog posts or articles. Therefore as long as you keep creating videos that serve the needs of the people in an entertaining way and provide value with your video, people will watch it.

    It Has to go Viral

It is extremely hard to achieve videos that go viral. Just because your video doesn’t goes viral it does not mean that it isn’t having an effect. Numbers actually don’t matter, instead your videos must go in front of ‘the right’ people. The number of views will not necessary mean that your video gets in front of your target audience. A targeted approach should be followed to getting your videos in front of the audience that falls into your targeted business demographics.

    Its need to be hollywood-ready

Nobody expects you to provide a video that looks like it cost some thousand dollars to produce. Creating a video that serves the purpose and provide value, have proper sound and image quality will get your job done. Most phones and camera these days along with few inexpensive editing tools available will work just fine to make your customers happy.

    It’s expensive

As mentioned you don’t have to spend thousands on production, similarly you don’t have to spend thousands on promotions. Promote your videos through your established marketing channels like email newsletters and to your followers at social media channels.. If you have the resources to do so, think about paying for a ‘Promoted Video’ on YouTube. The costs are not  as high as paying for Google AdWords.

Therefore, videos can be part of not only your marketing strategy to get new business, but can also be considered a strong benefit for using your products or services over your competition. Don’t let any of the myths mentioned above get in the way of your success.

More info: https://www.10seos.com/usa/nashville/top10

Tuesday, 13 December 2016

4 Common Keyword Misconceptions

Keywords in SEO are often misunderstood by many professionals. So its time to knock out all misconceptions around Keywords in SEO industry.

    On-time exact match keyword in anchor text works no more

Exact Match Anchor keyword or phrase is what we are looking to rank for. Google use the anchor texts linking to a page as an indicator of the page’s topic that is, which keywords it should rank for. It can increase your CTR and help in your search engine optimisation if used wisely. However, its easy for anchor text to look like spam for Google, so ensure you don’t hard too much for optimisation.

Consider using key phrases inside your on-site content. Don’t hesitate to use it as it still works. 

    Keyword research is a waste of time

In a study it was found that nearly 40k searches are performed every second on Google, which makes it imperative to know what people search for and how you can approach them.

Its never a waste of time to go for keyword research to know what are people demanding for so that you can target them according to those searches.

While doing keyword research make sure you avoid common keyword research mistakes like picking keywords that are irrelevant to your customers or focusing on too specific keywords.

So that you can save time and target right customers for your sites.

Keyword research is a fundamental step of your SEO strategy, explore how people make searches so that you can reach to them in most appropriate way. Getting help from an seo company in nashik will benefit in on-page Optimisation of your website pages. 

    Target only high search volume keywords

Do not aim for generic keywords or too specific keywords but rather focus on what people use to search or to buy your products or services. Think of Why, Who, What, How, Where, questions that drive customers to your site and give attention to keywords that lead to more conversion.

Well optimise the content, the category or product pages to maximize the chances of displaying your site to the targeted audience. Ranking for more low volume keyword may add more value than ranking for few high-searched volume keyword.

    Url’s don’t need keyword or a hierarchy

There are more than 45 billion pages indexed in Google, which means there is a lot of competition to get discovered by users. In such a case if you think that there is no need of keywords or hierarchy in URL then you have to rethink and work upon your SEO strategy as both search engine and users prefer clear URLs. A hierarchy in URL allows to explain relationships and importance of pages thus facilitating them for higher ranking. So, start using URLs friendly to both search engines and users.

More info: https://www.10seos.com/india/top10

Penguin is now operating in real time

After almost two years, Google has finally announced that penguin update is rolling out and now it will operate in real time. Google’s algorithm rely on many signals or clues that make it possible to find most relevant of what you are looking for. These signals include things like  the freshness of content, specific words that appear on websites, your region and PageRank. Penguin is one specific signal of the algorithms. Now this is the fourth major release, Penguin 4.0 and it is also the last release as Google says it is real time signal processed as part of core algorithm.

Penguin basically hunts down inorganic links, the ones bought or placed solely for the sake of improving search rankings.

After the development and testing the Google is now rolling out update to Penguin in all languages. Here are what the key changes -

Penguin goes real time

Earlier with last update i.e. Penguin 3.0, the Penguin filter would run and catch sites found spammy. Those sites would remain penalized even if they changed and improved until the next time the filter ran, which could take months.

According to Google those delays are now thing of the past. With latest release, Penguin's data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after Google recrawl and reindex a page.

From an SEO perspective, Penguin being part of the core algo will not have any different impact on the search results that would be visible to searchers.  But it means that it is now part of the main search algorithm instead a filter.

Penguin is no longer sitewide but granular

Penguin now minimize spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

So any penalties will be delivered to a specific page instead of an entire domain, which seems much fairer in the long run.

This update will be rolling out in all the languages and in all the countries. So searchers worldwide will be able to see these changes starting to roll out now.

How quick for recovery from previous penguin?

Site owners who previously hit by Penguin have this question in mind. Should sites see recovery right away?

Technically, once Google has re-crawled a page after launch, the site owners then, should see some changes if they have removed enough of the bad links. Site owners could do fetch and render on the pages that are important to trigger re-crawls, but that also depends how long the real-time Penguin rolling out takes. Probably it will not take too long. Considering seo services in kolkata would help you to recover from the last Penguin hit.

More info: https://www.10seos.com/india/top10

3 key factors that every business owner needs to realise

Majority of businesses face certain challenges while flourishing their business and attain that place in the market which they longed for. They apply different marketing techniques through diversified sources to attain that position in their industry. From investing in seo to building social networks and implementing every possible tactic to flourish their business. Seo experts from best seo company in ahmedabad said that through a research it was found, there are 3 key points that every business should take away and learn from.

#1. Just to be on social media is not enough

Social Media is the fastest growing platform that is being accepted by businesses. More than 36% of small businesses are seeing no barrier in using it. There has been significant growth in the use of social media since last year in various sectors. Customer service rising from 26% to 37%, , for communications,  marketing and PR from 28% to 34%, for market research up from 11% to 15%and, in the area of prospecting, the figure has risen from 25% to 30%.

So what does it mean for startups? They need to rise huge above than just to having presence on social media.

The report shown that businesses are using social media for multi purposes and are increasingly exploring how it can be utilised for their operations. Start-ups need to get savvy with social media and ensure it work for them.

#2. Your business needs to proactive against cyber crime -not reactive

A report showed that this year one in 10 businesses suffered a cyber attack. On top of that , more 8% business said that they were not sure they had been a victim of cyber attack. Of those businesses that were alert of an attack, over a quarter said that it had resulted in a serious loss to the company but only one in seven had been able to make an insurance claim.

Many startups are not well equipped to deal with something called extortion hack, where they could be blackmailed for a huge amount.

Cyberattacks can crush not only start-ups but also well established businesses. Education is the key. Business owners should train staff about how to spot attacks, and invest in the appropriate protection methods, which could mean hiring someone with cyber security expertise.

#3. Be optimistic

Around 23% of small businesses said that bank funding had become more difficult to access, up from 18% last year. Yet many businesses have responded to this issue with the ingenuity you would expect of entrepreneurs: one in 10 said they were considering crowdfunding or peer to peer lending over the coming year.

With more than 64% of small firms reporting shows strong determination to get the success .

Ultimately, the report highlighted that small business owners see hard work and long hours as the key to success – perhaps this is the biggest take-away of all for start-ups.
 

Does your website deserve natural links ?

Link building is considered as one of the important elements in SEO as inbound links convey trust to the search engines and considered in ranking algorithm. However the idea of inbound links has shifted from number of links to the quality links. Whenever we talk about quality of links nothing can beat the links that come naturally at our site i.e someone is choosing to link to your website on their own.

Thus natural links from high authority websites are the best quality links. If you are agree to generate these natural links, you have to give people a solid reason to link to your website.  There might be some reason to link to your homepage, or a partner or supplier might link to one of your product or service pages. But who else is going to link to these pages? Why should they? The web pages that people chooses to link over to naturally are the pages that they find the most useful such as informational content about the industry.

That is why blogging has become so important these days. The business owners who are producing unique, interesting and informative content on their blogs are building their reputation as thought leaders in their industry and are achieving more social media followers and traffic at their site. Target audience members are linking to it considering a resource within their own content or sharing it straight with their followers because they see the value in it.

The seo experts from best seo companies in mumbai says that this content improves seo in two ways - Firstly it is giving the natural inbound links which is so hard to get otherwise, thus boosting the image in front of search engines.The search engines are very smart now they what links you are getting naturally and what are links that you paid for. Secondly, thought leadership content can rank in search engines for specific keywords and thus helps in generating organic traffic over time.

While creating this natural link worthy content the website owners need to understand the difference between the content that is giving information about the industry and promotional content about their company. Though there is nothing wrong in the content announcing the product launch but this won’t help you until you are a huge well known tech company that perhaps does not need links. After all a new product launch content not going to attract natural links. In order to gain links the focus should be on long form informative content.

Of course a piece of content that is ranked high is likely to get links but it takes time to get high organic ranks so you can make initial push through social media. This is why SEO and social media marketing is linked to each other.
So, if you have your social channels built up and share an excellent piece of content, it gets more views and increases the chances that it will get natural link from third party sites, thus improving SEO efforts. Additionally, invest in social advertising and use targeting options to make sure that only the most relevant target audience members are seeing the content.
 

Get your Google Map Listing on the SERPs

Small businesses today are greatly benefitted from local search and increasing mobile use. Today people simply look at the map for a business they want to visit or to find nearby restaurant. For example if someone is looking for a cafe close to their location, they might do voice search like cafe near me and simply use the navigation to get to the cafe near your location.

There are also some people who make their travel plans according to the data listed on the map. For example, they might search ‘hotels near airport’ and try to book the hotel based on address and travel time list. So, listings on the map and the information accompanied with them make a significant impact on the traffic you can drive in. However for that you need to be visible on the search engine result page. Seo companies in ludhiana suggests some steps through which you can get your Google Map Listings on the SERPs.

Accurate Information
 
It is essential to provide accurate information or correct the already present information. For that first thing you need to do is check your NAP data i.e. Name, Address and Phone Number data. If the data you provided is wrong then you might get negative reviews which will affect your rankings. Moreover if your data will be inconsistent i.e different data at different places it won’t get you higher ranking in Google Maps. Therefore make sure wherever you present in the web your data is accurate and updated.

Search your business
 
Now the next step is to search the your business on Google maps and se all the information present. If no result is shown, which is a rare case, then you need to create new listing and  mark your business property on the map. However in most cases you will find your business and NAP data already present. Check is the information present is updated and accurate. You need to pay particular attention to the location of the pin on the Map. You should check your address and even location on your mobile phone when you are at your business premises.

Claim your Business
 
Now when you have checked the information, its time to claim your business. You can easily do this by the option present there.It would lead you to Google.com/business. This would happen if you are already login to your Google Account and surfing through Chrome. If you are not signed in already then you have to to Google.com/business log in through your business google id and claim the business.

Get Reviews
 
It is important to ensure you have good reputation. Ask your customers to present reviews and provide stars to your business. The business with good star ratings and the best relevance is likely get higher rankings in the SERP. More the number of stars and reviews more higher rank you get.

Thursday, 1 December 2016

How can Adwords contribute to your online success?

For a successful marketing campaign, SEO, content marketing, social media marketing, website user experience, ppc all work together to achieve the desired goal of a business and keep it running smoothly.
Adwords can also be used to improve the sales cycle in B2C companies as well as B2B companies. It all depends on how you integrate your campaign with all your other marketing efforts. 

Google Adwords provides you a simple and effective platform to through which you can creatively use the text and images to reach to your specific target audience. Whenever a searcher searches for certain terms, you can make sure that your ad appears for those terms in the search engine results. 

By using Adwords you can easily get your company listed at the top of the search engines without having to pay for it until someone clicks on it. Also, you can set a strict budget so that you never have to pay more when there is a sudden rush of interest around your keywords.

Importance of PPC component in your campaign
 
Adwords provides you various benefits that can elevate your overall marketing efforts. Here are reasons provided by experts of houston seo company on why you should start with Adwords campaign-

Speed
 
This the main reason why it impresses most companies want to get traction online. PPC provides you results much faster than the organic SEO campaign. It can be possible through PPC to get your way right to the top immediately, but just keep in mind that this could be last for short span of time if you are not budgeting carefully. It is a great way to generate traffic quickly. 

However, that does not mean that you stop doing SEO, Your seo efforts will continuously push your website to attain that first position in SERP and drive organic traffic to your site.

Google is really pushing ads
 
Earlier Google only used to put one or two ads at top of the search results rest all were shown in the right side column. But now it puts all the ads above the search engine results and pushes down the organic results in some cases. In case you are targeting some localized keyword, your organic results could get further pushed down when Google show the Map results. 

Furthermore, Google is displaying more ads at more places. Google show Shopping results at the right side of the search results and occasionally at the top of the image search. 

This clearly means that Adwords is giving you a chance to get in front your audience while you continue to develop your natural rankings. Your SEO efforts should be consistent so that you can reach people even if they skip the ads because they prefer organic results than paid one.

Testing
 
An AdWord campaign allows you to test everything from ad text or image to the landing page and when it’s presented to the searchers so that you can observe the results and can make immediate changes.

Everything is measurable, you can use the available tools and can see what is working and what is not. You can quickly replace the underperforming ads with the more efficient and innovative ad.

If you find that your landing page isn’t working you can change the content to be more effective. You can even use the same principles in your social media campaign to ensure that your ads and post are doing well.

Expanding Possibilities
 
You start with a particular set of keywords, which does.t mean that you can’t expand on it in future. You can always expand the possibilities of keywords that your audience is naturally searching for. This keyword research will also help you in other campaigns as SEO where you can optimize for those keywords to target more audience and have a high conversion rate.

Flexibility
 
Adwords allow you to specify a range of variables from keywords to the time and location its should publish. You can also use ad extension through which you can choose what is to be displayed that is your contact information or product image.

You can also use remarketing which will allow you to keep in touch with people who visited you once but didn’t make any purchase.

This flexibility enables you to add an Adword push to all your other marketing strategies, and stop when it has run its course. For instance, you can use it to attract more traffic to your most recent lead magnets or can use to highlight your new products or promotions.

Check your spend and control your Advertising cost
 
Flexibility enables you to set a maximum cost per day , this way you will never go accidently over budget.
You can change your spend instantly. If you are spending too much on ads that work, but soon hit the budget cap then you can shift your budget to this way. If you are getting a lot of clicks but no one is converting then you can lower your budget here. This way you can control the spend on such ads.
Based on your success in other areas, like if your Facebook ads are performing well you can shift your spend there. If your SEO efforts have started generating results you can cut on your spend and enjoy the benefits of your organic results.

Just remember it's all about relevancy. Google wants to display the ads that are highly relevant to the user’s queries. It checks this by Quality Score and if your score is high enough you are more likely to get better ad position and more clickthroughs. Working with houston seo consultants would help you achieve prominent organic rankings in the SERP.

Related post : # Say YES to these Adwords Practices    

5 Design tips to make your emails more Attracting

All kind of brands are fighting and struggling to get the that few seconds of their subscriber’s attention to their emails. They are not just battling with the other brands but also competing with bosses, moms or teens who give up at the last moment. So what brands need to do to stand out from the rest?  Working with miami seo company will help you to stand out of your competitors. With the blend of compelling subject lines and content, your email should look really really good.

A great email design invokes the feeling of excitement, humor, urgency within your subscribers and drives them to act. Here are the 5 tips through which you can make your emails most beautiful yet.

Create a seamless brand experience

Give your audience the same feel and experience in the inbox as they get through your website or from outside world. Your audience really expects your emails to have the same look and feel. This will give them a seamless brand experience and drive them to act upon your email.

Keep it clean and nice
Creating reader-friendly emails, having proper formatting and organized nicely will certainly drive your subscriber’s attention. Over 85 % of emails are viewed on mobile devices, making it really important to organize your content efficiently. If your email contains a lot of content, follow a single layout column and to include clearly defined sections with bold headlines and CTA buttons.  In order to increase your click through rates ensure that you put your most compelling content at the higher position. Also keep the font size of the content that keeps everything easy on the eyes.

Tell your story with images

A study showed that a human brain can process images 60, 000 times better than it can process words. Therefore choose better images for that showcase your message in the most beautiful way. The imagery should reflect your brand , customers or products and tell your story that inspires your subscribers to act. You can also use animated GIFs instead of static images to draw attention to your product or advertisement. It is estimated that animated GIFs can increase the conversion rates by 102 percent and revenue by 108 percent.

Use copy wisely

Your copy should provide context to the beautiful design you created. Just avoid too much cramped copy and give a quick, solid reason to click- through to your landing page where you can have more space and time to tell your story in the interesting and innovative way.  Your subject lines and CTA determine open and click through rates of your email. So you have to use your copy wisely in order to get the response.

Play with color

Every color you use in your email causes a reaction in the user. About 85% of people says that they consider color while buying the products.

For example red indicates the urgency so use it for sale, time-bound events or promotions. Green promotes growth and relaxation. Choosing a right color is a key to evoking the feelings and get the reaction from the subscriber.

Experts of seo miami say that if your email is designed well it will certainly drive user’s attention, create excitement and encourage action.

Why do entrepreneurs need to focus on customer needs rather than newer products?

An entrepreneur should focus on what the customer wants and should be able to solve customer problems rather than, rather than focusing on making new products. The products will never going to stay forever, however, the customer needs will persist and thus it will help business to expand and grow.

Enhanced customer benefits matter much more than making a new and improvised version of an existing product. The priority should be to provide Customer more benefits than making more products. 

A narrow focus on improving on the products will give chances to competitors to enter the market and offer enhanced customer benefits in more innovative and interesting way.

So why do many entrepreneurs fails to understand this concept?

This issue begins with the idea stage of the entrepreneur's journey because for many entrepreneurs the source of an idea is not associated with customer interactions rather it is based on interactions with various trending technologies and  products in the marketplace. Therefore they come up with the ideas that are product- oriented instead of having customer-oriented ideas. Thus the end result is that they have solutions that are not clearly associated with the customer defined problems. The ideas that entrepreneur generates thus are not fitted into the customer solutions to the problems and this why many entrepreneurs are unsuccessful in achieving that position in the market which they dreamed of. Many los angeles seo experts say that great technology need not necessarily translate into great products. 

One of the reasons for this product-oriented thinking could be Marginal Thinking Trap because most entrepreneurs face major financial pressure in their early years and they get trap into what is called the marginal thinking trap.

What is Marginal Thinking trap?

For every investment decision, there are two options. One is the full cost of making something from scratch and other is to leverage what already exists, thus leading to only additional or marginal cost. In general, the second option is preferred and chosen. 

Experts say that though this might seem sound decision in short term but for long term basis, it can actually have adverse effects on your business as it might hide the cost of not investing in a better option.

This trap can be very real of entrepreneurs that are just getting their position in the marketplace. For example, if a newer technology arrives in the market that has promised to enhance the customer benefits the entrepreneur has to decide between investing full cost in the new technology or working on existing product that just incurs the marginal cost. So it is easy to predict that the entrepreneur will go for the second option, thus causing the entrepreneur to fall into the trap. This will benefit others and give them the chance to bring the new technology in the market encroach on all the entrepreneurs’ customers.

Therefore being a true entrepreneur you should not ignore or disregard anything that has better option to serve your customers because, in the end, it is all about nurtured customer relationships and enhanced customer benefits and not about products. Working with seo company los angeles would help you in creating a better marketing strategy and also provide you insights into what your customers actually need.

3 successful ways to outsource your marketing

The idea of outsourcing your marketing can be fearsome. What if you could not take full control? What if content produced is not written in the way you want? What if something posted on social media does not represent your brand? These all are some reasonable fears that might scare you but if outsourcing is done properly, you can bury those fears and can effectively achieve your business end goals. 

Here are the 3 ways to outsource your marketing in a systematic way recommended by Denver SEO experts to have the successful campaign.

#1. Define your strategy
 
Whether or not you outsource your marketing it is an essential step in any marketing plan. Without a defined strategy how would you know who you have to target? What kind of stuff do they read online? What your competitors are doing? So to know the answers to these questions, you need to define your strategy and when you outsource, they should also be the part of  education phase of the conversation.
So how can you outsource these elements of the strategy?

Client Interviews

Whenever professionals of Best Seo Company In Denver works with the client, they start with conducting client interviews for their clients. They try to gather and learn as much information as possible during the phone call with each client. The questions they ask include what resources do they read online when making a decision of purchase where do they research or what words or phrases they use to find their client on Google. 

This is arguably the best element to  outsource since its easier to get the things with an outside perspective as compared to when you are working in the company on daily basis.

Competitive Research 
 
It’s very much important to know what your competitors are doing, what are the areas in which they are excelling. Without knowing about your competitors how would you set yourself apart from them and how would you differentiate yourself. Therefore it's important to keep an eye over your competitors. You could spend hours on your social media profiles, newsletters etc. However, there are some competitive research tools available that can speed up the process .


#2. Create your Content calendar
 
The first step in the process is to create a content calendar that is based on keyword research that your clients actually searching for. Then take the keywords and create monthly themes. After doing that you would like to create a list of what type of content you will create and how many pieces on each theme. And then finally repurposing content focused on the themes. 

After you have created this element you can consider outsourcing some of the content in your plan.
Content Creation

Before choosing a company to outsource to you have to do a research. Once you have decided the company, provide as much information as you can. Submit your strategy elements such as your ideal client research and competitive research and also provide them your content calendar elements. Additionally, you can include branding guidelines, and outline for first few posts. You should always do the final edit and review of your post before making them live.

#3. Build your Online Presence

Take steps forward to build your online presence by making connections through social media or any other platforms that can let you earn link for your site. 

Outsource social media
 
Although you should not outsource your social media completely because your profile, connections, and interactions should all include your actual self. However, finding valuable and useful content can be a time-consuming and tedious task. For that reason, you can use tools such as Emphatic for a lot of content research in less time. They provide you custom social updates which are based on information you input in your profile. These updates include your ideal clients, followers, influencers etc. 

Denver SEO company are the best reliable option to outsource your marketing and would help in bringing that success to your business.  

How can you maintain a positive online reputation?

Building an online reputation is a need of every business and social media has intensified that need. With the increased usage of social media, people are expressing their views more openly and with that maintaining online reputation has become more crucial for those promoting their services or products.

Around 90% of consumers trust their peers over a brand when making a new purchase, so a good online reputation can bring your customer closer to the business.

Online reputation management is a process a business pursues to analyze and check all its mentions and reviews that take place online. By keeping an eye on the sentiments around your business offer you insights on how to improve your strategy and what all things you have to take into account to in order to filter the noise to maintain a good online reputation.

It is estimated that over 82% of people hesitate to buy from a business with negative reviews. So it's better not to risk losing potential customers over your reputation online.
Here are the five steps recommended by denver seo experts to take into account while starting with managing online reputation  -

Evaluate your current reputation
 
Begin with analyzing current online reputation for your business. What are the people views and opinions towards your business? What are the first results in the search engine?
In this stage whatever information you will acquire will get you a better understanding of what people think about your business.

You should also do an analysis of your previous campaign, existing content, hashtags, social handles and whatsoever that present on the web and relevant to your business.
You need to check that all your details should be accurate. Do your employees support your reputation? Are there exist any changes that need to be emphasized to your online presence?

Identify the changes required

It's always better to create and maintain a positive reputation before you come across a negative point. If your business already has an online presence then identify if there any changes needed to make.
For example - hiding all the irrelevant mentions that are not useful to be linked to your business. Removing all the recurring mentions .

Also, you can set up personalized filters so that most relevant results for your business can be highlighted.
You can also consider using social listening tools to help you provide valuable insight to your online reputation and what can you do to improve it. 

Find out what works best
 
As soon as you have finished your research and monitoring, determine what are the best things to include in your online reputation strategy? What are the platforms that worked best in improving your reputation?
What content did the best job and do you need to create more content? Do you need to switch from existing marketing strategy in order to boost your online reputation?

You have to keep monitoring that works best in maintaining your online reputation, you can keep experimenting with different areas of interest of your target audience. 

Online press, blogs, social media gives you countless opportunities to discover a perfect way to craft the strategy to maintain your online reputation.

Create a reputation strategy

An online reputation management strategy should include content, platforms, and the  opportunities to expand your reach along with all the ways you can incorporate the community in the improvement of your online presence.

Fresh content will help you update your SERPs and prove that your business has consistent and valuable online presence. 

It's very much essential to update your local listings in order to provide accurate and up-to-date information across all the platforms.

Ask your customers for reviews and testimonials at the right time, as the user-generated content can serve as the best promotion for your online reputation.  You can encourage them to spend time for your business by giving them some kind of rewards. 

Once you have acquired good reviews, share them use them in your content marketing strategy, showing that your brand is worth doing business with  and highlight your positive reviews.

In case you get a negative review don’t be afraid of it and never delete it, this will show that you are listening to your customers and willing to improve in order to satisfy your customers.

Start Building

You should follow a constant process from creating to maintaining your online reputation. From new content to updated information on the listing sites and motivating your customers in generating new reviews, you should be consistent and provide value to your customers in order to maintain the positive reputation.
Furthermore, it's always good being proactive and brand listening so that you can facilitate the process. Blending your online reputation management strategy with other strategies such as competitor analysis, crisis management you can get a complete overview of anything and everything that involves the online presence of your brand so that you can improve overall customer experience and able to build a good relationship with them. 

For more help on online reputation management strategy, you can contact to Best Seo Company In Dallas.

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